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Home » Midsummer Nightmare on W. 21st Street Makeup Contest

Midsummer Nightmare on W. 21st Street Makeup Contest

Join us for an unforgettable in-store event at Abracadabra NYC! We’re thrilled to announce the Midsummer Nightmare on W. 21st Street Makeup Contest, a spectacular collaboration with Mehron, the industry leader in professional makeup. Get ready for an afternoon filled with creativity, magic, and some incredible opportunities to showcase your talent and win amazing prizes!

Exciting Prizes Await!

  • 1st Place: $500 in products from Mehron and a $500 gift card from Abracadabra NYC.
  • 2nd Place: $100 in products from Mehron and a $125 gift card from Abracadabra NYC.
  • 3rd Place: $50 in products from Mehron and a $75 gift card from Abracadabra NYC.

Event Details

Date & Time:

  • June 28th, 2-7 PM
  • Makeup Contest: 3-6 PM
  • Winners Announced: 6:30-7 PM

Location:
Abracadabra NYC, located

19 W 21st Street
New York, New York 10010

Important: This is an in-store only event. Participants must be physically present at Abracadabra NYC to qualify for the contest. While you are welcome to share your looks on social media, only those present at the event will be eligible to win.

How to Participate

To participate in this exciting makeup contest, artists must submit their top 2-3 best and most recent makeup looks, listing the products used to accomplish these looks. Submissions are due by June 21st at noon. The selected contestants will be announced live at 6 PM on June 21st.

Requirements:

  • Social media account must be public.
  • Use the hashtag #MehronXAbracadabra
  • Artists must bring their own models for the contest.
  • Travel to NYC is required if you win a slot in the competition.
  • Participants must be present in-store during the event.

Note: There is no minimum or maximum number of followers required to enter. Participants also have the option to upload their images via our form if they wish.

Upload Your Photos Below – Up to 10







    What to Expect

    In-Store Activities

    • Grand Reopening of Magic: Celebrate with us as we unveil our newly revamped magic section.
    • Tarot Card Readings: Immerse yourself in the mystical arts with on-the-spot tarot readings.
    • 15% Storewide Discount: Enjoy a 15% discount on all items in-store from 2-7 PM.

    Contest Guidelines

    • Makeup Provided by Mehron: All makeup for the contest looks will be supplied by Mehron, ensuring top-quality products for all contestants.
    • Photo Op Area: A dedicated area will be set up for artists and models to take photos, capturing the magic of the day.

    Join the Fun!

    Don’t miss out on this incredible opportunity to showcase your makeup artistry and be part of a magical in-store event in NYC. Whether you’re a contestant or a spectator, there’s something for everyone at Abracadabra NYC’s Midsummer Nightmare on W. 21st Street Makeup Contest.

    Submit your entries by June 21st at noon, and get ready to unleash your creativity on June 28th. We can’t wait to see you there!


    We hope to see you there, ready to create and celebrate with the best in the business!